IntoTuinbouw is the onboarding programme for newcomers to the Dutch greenhouse horticulture sector or those interested in learning more about the sector, set up in collaboration with World Horti Center. We do this with Dutch-speaking groups, but also in English. In a group of up to eight people, we take an intensive look at the sector for a week, visiting the entire value chain. In addition to the visits, participants also receive a ‘red thread’ of context from HortiTech, so that there is an understanding of the sector and why certain things run as they do. Besides getting to know the sector, participants also build their own network. This happens not only with the companies they visit, but also with other participants. Each edition looks carefully at the mix of participants and the possibility of creating a theme. A little more emphasis is then placed on this theme during the visits to the companies and organisations. This way, participants get the big story, but also more information and insight into their specialism at other links in the value chain. Examples of themes are: